School Of Humanities And Communication ArtsIllustration: Advertising and EditorialWestern Sydney University Unit Code: 101063.3
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
An ability to use the computer programs "In-Design, Photoshop, and Illustrator" in a Macintosh computer lab.
Equivalent Units
100785 - Editorial Illustration
Prerequisite
100943 Image Design: Illustration
About this Unit
In 2015 this unit replaced by 102271 - Illustrating Popular Culture. This unit explores the diverse range of illustrative styles and techniques that are used in contemporary advertising and editorial illustration. Students will work through professional concepts and developmental processes that include understanding the “design brief”, target audience and client needs, media considerations, style and layout, costing and deadlines.