School Of Humanities And Communication ArtsIssues of Corporate Public RelationsWestern Sydney University Unit Code: 101045.3
Discipline: PUBLIC RELATIONS
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Students must have a sound understanding of public relations theory.
Equivalent Units
63138 - Special Topics in Public Relations
Prerequisite
100212 Public Relations Theory and Practice AND 101176 Public Relations Strategy
About this Unit
In 2010 this unit replaced by 101718 - Issues, Risk and Crisis Communication. This unit investigates a range of specialised activities within the public relations discipline exploring this range of specialised public relations functions from the perspective of contemporary public relations theory. A range of perspectives provides thoughtful and challenging approaches to the work of a public relations practitioner.
Specialisations