School Of Humanities And Communication Arts

Advertising: CampaignWestern Sydney University Unit Code: 101035.2


Student Contribution Band: 3

Level: 3

Credit Points: 10

Equivalent Units
100553 - Advertising: Major Project

100215 Advertising: Strategy OR 100552 Advertising: Creative OR 101034 Advertising: Media

About this Unit
In this unit students apply what they’ve learnt in previous units and develop an extensive promotional campaign. Students draw on their understanding of research, strategy, creative, media and marketing. They are required to work within a limited budget and to realistic industry timelines. The end product is a campaign they can include in their portfolio. (As well as Advertising majors, the unit is appropriate for Writing, Design, Public Relations, Media Production and Marketing students about to enter the work force.)

2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING



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