School Of Communication, Design And MediaVisual AnalysisWestern Sydney University Unit Code: 101026.1
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 1
Credit Points: 10
Assumed Knowledge
Students will be assumed to have an intermediate understanding of communication design processes and theories.
About this Unit
In 2009 this unit replaced by 101540 - Introduction to Typography. This is a practice-oriented unit, designed to teach students how to research and analyse visual communications, messages and audience, in order to develop communication strategies and rhetorical frames. It provides students with an understanding of why and how communication designers pursue deliberate rhetorical styles as strategic directions in their visual communications.