School Of Humanities And Communication ArtsPublicationsWestern Sydney University Unit Code: 101013.2
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 2
Level: 3
Credit Points: 20
Assumed Knowledge
Students will have (a) advanced understanding of communication design processes and theories, (b) intermediate knowledge of one specific visual communication practice e.g. graphic design, photomedia, illustration and/or interactive design, (c) ability to use the computer programs InDesign, Photoshop and Illustrator in a Macintosh computer lab.
Prerequisite
101019 Digital Design Production OR 101180 Web and Time Based Design
About this Unit
This unit examines the role of publication design as a promotional tool. Students explore a range of print and online promotional forms and are involved in the design and production of publications for specific target audiences, including approaches to layouts, image and text relationships, typography and graphic forms. Within a studio environment, students gain an understanding of publication production and visual narrative methodologies through the exploration of media areas appropriate to the project requirements.