School Of Humanities And Communication Arts

Consumer CultureWestern Sydney University Unit Code: 100994.2


Student Contribution Band: 1

Level: 3

Credit Points: 10

Equivalent Units
100901 - Consumer Culture, SS243A - Consumer Culture

Unit Enrolment Restrictions
Successful completion of 60 credit points at Level 1.

About this Unit
In 2016 this unit replaced by 102413 - Consumer Culture. Consumption and consumerism are words that frequently have negative connotations in popular usage. The consumer society has been widely criticised, from a diverse range of political perspectives. This unit introduces students to some of these critiques, including those relating to issues of gender. It also aims to introduce students to other ways of thinking about commodities and consumption - ways that focus on the active processes involved in making meaning out of commodities and on the popular pleasures involved in such processes. This unit focuses on the rise of consumer society and of the cultural paradigm of consumerism. Students analyse a range of cultural products and practices, such as shopping, as well as considering the role of commodities in meaning making and identity formation.


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