School Of Humanities And Communication ArtsCommunication and Creative IndustriesWestern Sydney University Unit Code: 100938.2
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 4
Credit Points: 10
Assumed Knowledge
This is a capstone unit which assumes that the key program for Bachelor of Communication, Bachelor of Design or Bachelor of Contemporary Arts has been completed.
Unit Enrolment Restrictions
Students must be enrolled in 1520 - Bachelor of Electronic Arts, 1521 - Bachelor of Communication (Advertising), 1522 - Bachelor of Communication (Media Arts), 1523 - Bachelor of Communication (Journalism), 1524 - Bachelor of Communication (Public Relations), 1525 - Bachelor of Communication (Writing and Publishing) , 1539 - Bachelor of Fine Arts, 1571 - Bachelor of Design (Visual Communication), 1613 - Bachelor of Communication, 1616 - Bachelor of Fine Arts or 1617 - Bachelor of Electronic Arts. Students must have passed 240 credit points.
About this Unit
For most of the twentieth century it was accepted that the Arts and associated creative practices should be publicly funded while the entertainment and information industries would be commercially funded through sponsorships, bequests or advertising. Since the mid 1970s, however, the assumption that the Arts pursue 'quality' while the commercial media are pitched at the lowest common denominator has been strongly challenged. This unit charts the cultural practices that characterised this division and the impact on them of Creative Industries policies that seek to minimise public investment in the Arts while promoting the benefits of a digital media based knowledge economy. The unit maps the terrain of the creative industries as they adjust to expectations that they maximise collective (as opposed to individual) creative potential though interactivity, networking, customisation and the establishment of collaborative enterprises.
Specialisations