School Of Humanities And Communication ArtsTypography for Print and ScreenWestern Sydney University Unit Code: 100796.4
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Intermediate knowledge of communication design theories, processes and production methods. Fluency with basic communication design software including Photoshop, Illustrator and InDesign is essential.
Prerequisite
101019 Digital Design Production AND 101540 Introduction to Typography
About this Unit
In 2016 this unit replaced by 102273 - Motion Design. Contemporary modes of typographic design production are not limited to the static printed page.
This unit expands the typographic vocabulary established in 101540 Introduction to Typography.
Students will review their engagement with principles of typography and extend their
understanding to the application of type in screen based kinetic media. Students are exposed to a
range of typographic production modes, from fundamentals and guidelines to experimental and
expressive approaches. Students will analyse, discuss and synthesise effective typographic visual
communication across print and screen forms, for both commercial and cultural applications.