School Of Humanities And Communication ArtsTypography for Print and ScreenWestern Sydney University Unit Code: 100796.3
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Students will be expected to have an intermediate knowledge of communication design theories, processes and production methods. Fluency with basic communication design software is essential.
Prerequisite
101019 Digital Design Production
About this Unit
Contemporary modes of typographic design production are not limited to the static printed page. This unit expands the students’ typographic vocabulary established in 101540 Introduction to Typography. Students will review their engagement with principles of typography and extend their understanding to the application of type in screen-based kinetic media. Students are exposed to a range of typographic production modes, from fundamentals and guidelines to experimental and expressive approaches. Students will analyse, discuss and synthesise effective typographic visual communication across convergent media forms, for both commercial and cultural applications