Unit

School Of Communication, Design And Media

Design Issues: Consumer CultureWestern Sydney University Unit Code: 100616.1

Discipline: GRAPHIC DESIGN STUDIES

Student Contribution Band: 105

Level: 2

Credit Points: 10

Prerequisite
10931 Design Issues 1: The Design(ed) World OR 100595 Understandings of Design AND 11080 Design Issues 2: Modernism and Postmodernism OR 100596 20th Century Design Histories

About this Unit
This unit aims to take students through an analysis of contemporary theories of consumer culture and political economy, and recent consumerist behaviour, forces and tastes. It also looks at the present day advertising and marketing industries with a view to students developing a critical awareness and analytical skills to interpret the expanding spaces made available to advertising messages. As a result, students become aware of the ways in which designers relate to various industries which support, shape and challenge our buying practices.