School Of Communication ArtsMedia and AudienceWestern Sydney University Unit Code: 100561.1
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 7
Credit Points: 10
About this Unit
This unit fosters an appreciation of the range of traditions of enquiry which have been brought to bear, historically, on the problem of audience/text relations. A multidisciplinary approach to these relations is used, drawing on ethnography, literary theory and theories of discourse, with particular emphasis on texts and audiences produced or affected by audio-visual media and computers. This unit seeks to develop varied research skills appropriate to the audience - text interface, and to explore implications for communication produced by textual attempts to limit the variability of interpretation and audience participation in the social and leisure worlds.