School Of Communication Arts

Media and AudienceWestern Sydney University Unit Code: 100561.1


Student Contribution Band: 1

Level: 7

Credit Points: 10

About this Unit
This unit fosters an appreciation of the range of traditions of enquiry which have been brought to bear, historically, on the problem of audience/text relations. A multidisciplinary approach to these relations is used, drawing on ethnography, literary theory and theories of discourse, with particular emphasis on texts and audiences produced or affected by audio-visual media and computers. This unit seeks to develop varied research skills appropriate to the audience - text interface, and to explore implications for communication produced by textual attempts to limit the variability of interpretation and audience participation in the social and leisure worlds.

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