Postgraduate Specialisation - Marketing
Western Sydney University
Postgraduate Specialisation
Code:
SP2021.1
Related Courses
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2761.5
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Master of Business Administration
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
This specialisation is designed for an age of expanding communication networks, where marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills.
Postgraduate Specialisation
Structure
Students must complete the following six units
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200822
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Applied Marketing Solutions
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200851
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Innovation for New Markets
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200824
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Integrated Brand Management
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200834
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Strategic Marketing for Managers
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