Sub-major - Social Media Analytics
Western Sydney University
Sub-major
Code:
SM3053.1
Related Courses
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3639.3
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Bachelor of Information and Communications Technology
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3639.4
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Bachelor of Information and Communications Technology
|
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3684.2
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Bachelor of Information and Communications Technology (Advanced)
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3687.1
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Bachelor of Information Systems
|
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3687.2
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Bachelor of Information Systems
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3688.1
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Bachelor of Information Systems Advanced
|
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6039.1
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Diploma/Bachelor of Information and Communications Technology
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6040.1
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Diploma in Information and Communications Technology/Bachelor of Information Systems
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
Social media is the pulse of the world. Analysing the enormous amount of data generated by such sites as Facebook, Twitter and Linkedin can be used to inform business decisions and understand how and why society reacts to certain situations. This sub-major will introduce the statistical methods needed to analyse the data from these sites so that businesses are able to use the customer feedback received about their products to inform their business strategy and the impact social media has on society.
Sub-major
Structure
Students must complete 40 credit points as follows
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300580
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Programming Fundamentals
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Choose one of
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300700
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Statistical Decision Making
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200032
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Statistics for Business
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