Sub-major - Marketing
Western Sydney University
Sub-major
Code:
SM2060.1
Related Courses
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3769.2
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Bachelor of Data Science
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The marketing minor provides students with a grounding in the practice of marketing and its application to any type of organisation. In this minor, students can extend that knowledge into more specialised aspects or marketing such as brand and product development, promotion, strategic marketing and marketing analytics. Students gain communications and analytic skills in assessing and developing key elements of a marketing strategy. There are practical industry-related activities helping students compile a business portfolio for presentation to potential employers.
Sub-major
Structure
Student must complete 40 credit points from the units listed below
And any three subjects of
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201085
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Fundamentals of Marketing Analytics
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201082
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Customer Experience Fundamentals
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201083
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Strategic Brand Management
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200087
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Strategic Marketing Management
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