Sub-major - Marketing
Western Sydney University
Sub-major
Code:
SM2018.1
Related Courses
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2739.2
|
Bachelor of Business and Commerce
|
|
2739.5
|
Bachelor of Business and Commerce
|
|
2747.6
|
Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of Laws
|
|
2753.1
|
Bachelor of Business and Commerce
|
|
2753.2
|
Bachelor of Business and Commerce
|
|
2753.3
|
Bachelor of Business and Commerce
|
|
2753.4
|
Bachelor of Business and Commerce
|
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
This sub-major is available to all undergraduate students other than those completing a Marketing Key Program or Major. This sub-major will introduce students to the principal areas of marketing. Participants will gain a basic appreciation of the constantly changing Australian marketing environment and of the opportunities for companies to develop dynamic marketing strategies.
Sub-major
Structure
Students must complete 40 credit points as follows
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200087
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Strategic Marketing Management
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Choose two of
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200088
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Brand and Product Management
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200094
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International Marketing
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200086
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Marketing Communications
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