Sub-major - E-Marketing

Western Sydney University Sub-major Code: SM2003.1

Related Courses

2739.2 Bachelor of Business and Commerce
2739.5 Bachelor of Business and Commerce
2753.1 Bachelor of Business and Commerce
2753.2 Bachelor of Business and Commerce
2753.3 Bachelor of Business and Commerce
2753.4 Bachelor of Business and Commerce

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

This sub-major provides students with the skills to work in a wired world. The focus is on the Internet as another channel of delivery for all enterprises in both local and international commerce. Students will develop an understanding of how business is conducted online, what challenges companies face and how to solve business problems using the Internet as part of an integrated solution.

Sub-major Structure

Students must complete the following four units.

200233 Principles of E-Marketing
200236 E-Marketing Project
200235 E-Marketing Strategy
200234 International E-Business Marketing

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