Sub-major - Advertising Studies
Western Sydney University
Sub-major
Code:
SM1125.1
Related Courses
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1571.10
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Bachelor of Design (Visual Communication)
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1571.9
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Bachelor of Design (Visual Communication)
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6011.1
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Diploma in Design/Bachelor of Design (Visual Communication)
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6011.2
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Diploma in Design/Bachelor of Design (Visual Communication)
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising Studies sub-major equips students with skills, knowledge and hands-on experience in preparation for a career in an Advertising Creative or Media Agency. The sub-major provides the necessary foundation in the general principles and practices of the Advertising industry through project-based learning. Areas of study include advertising research, strategy, creative, media planning and buying, campaigns and client management.
Sub-major
Structure
Bachelor of Design (Visual Communication) students
Bachelor of Design (Visual Communication) students must successfully complete 40 credit points as follows
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100706
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Advertising: An Introduction
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Choose three of
Level 2
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101941
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Account and Client Management
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102056
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Communication Strategies
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Level 3
Equivalent Alternate units
The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.
102055 - Communication Campaigns
All Other Students
Students must successfully complete 40 credit points as follows
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101941
|
Account and Client Management
|
|
100706
|
Advertising: An Introduction
|
Note: Some of the pool units have pre-requisite requirements. Students should check the details of each unit prior to making their selection, and seek Course Advice if they are unsure which units to choose.