Sub-major - Advertising
Western Sydney University
Sub-major
Code:
SM1123.1
Related Courses
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1696.4
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Bachelor of Communication
|
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1736.2
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Bachelor of Communication (Dean's Scholars)
|
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1838.1
|
Bachelor of Creative Industries
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1838.2
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Bachelor of Creative Industries
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6007.1
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Diploma in Communication/Bachelor of Communication
|
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6007.2
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Diploma in Communication/Bachelor of Communication
|
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6007.3
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Diploma in Communication/Bachelor of Communication
|
|
6009.1
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Diploma in Communication/Bachelor of Creative Industries
|
|
6009.2
|
Diploma in Communication/Bachelor of Creative Industries
|
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising sub-major gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The sub-major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts, advertising campaigns.
Sub-major
Structure
Creative Industries students must first complete 100706 Advertising: An Introduction as their Introductory Major unit in order to undertake this sub-major.
Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below
Note: Please plan enrolment in sub-major units carefully - units at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Course Advisors if they require further information.
Level 2
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101941
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Account and Client Management
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102056
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Communication Strategies
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Level 3
Equivalent Alternate units
The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.
102055 - Communication Campaigns