Sub-major - Public Relations

Western Sydney University Sub-major Code: SM1086.1

Related Courses

1696.3 Bachelor of Communication

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Public Relations sub-major of the Bachelor of Communication covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects.

Sub-major Structure

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Level 2

101940 Events Management
101941 Account and Client Management
102056 Communication Strategies
102064 Issues, Risk and Crisis Communication

Level 3

102058 Digital and Social Media Communications
102055 Communication Campaigns

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