Sub-major - Advertising
Western Sydney University
Sub-major
Code:
SM1085.1
Related Courses
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1696.3
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Bachelor of Communication
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising sub-major of the Bachelor of Communication gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The sub-major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts , advertising campaigns.
Sub-major
Structure
Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below
Level 2
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101941
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Account and Client Management
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102056
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Communication Strategies
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Level 3
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102055
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Communication Campaigns
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102058
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Digital and Social Media Communications
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