Sub-major - Public Relations
Western Sydney University
Sub-major
Code:
SM1063.1
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Public Relations major of the Bachelor of Communication covers some of the skills and knowledge required in the profession of public relations, including event management, issues and crisis management. The course focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry.
Sub-major
Structure
Students must complete 40 credit points as follows
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100212
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Public Relations Theory and Practice
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Choose three of
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101718
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Issues, Risk and Crisis Communication
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100235
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Organisational Communication
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|
101048
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Political Public Relations
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Please note unit 101048.3 is not available in 2013. Students should take the equivalent unit 102016:
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102016
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Public Affairs and Advocacy
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101176
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Public Relations Strategy
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101829
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Public Relations Tactics
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101058
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Writing for the Professions
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