Sub-major - E-Marketing
Western Sydney University
Sub-major
Code:
S08EM.1
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
This sub-major provides students with the skills to work in a wired world. The focus is on the Internet as another channel of delivery for all enterprises in both local and international commerce. Students will develop an understanding of how business is conducted online, what challenges companies face and how to solve business problems using the Internet as part of an integrated solution.
Sub-major
Structure
Students must complete the following four units:
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200233
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Principles of E-Marketing
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200234
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International E-Business Marketing
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