Major - Marketing
Western Sydney University
Major
Code:
MT2006.1
Related Courses
|
1785.1
|
Bachelor of Communication/Bachelor of Business and Commerce
|
|
2753.1
|
Bachelor of Business and Commerce
|
|
2753.2
|
Bachelor of Business and Commerce
|
|
2753.3
|
Bachelor of Business and Commerce
|
|
2753.4
|
Bachelor of Business and Commerce
|
This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute. This major prepares students for a career in any of the diverse fields of marketing in industry, commerce and in not-for-profit and government organisations. The major focuses on the increasingly important role of marketing as the major source of organisational revenues and as a key contributor to organisational performance. Participants are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations. Foundation studies include areas such as management, economics, quantitative methods, finance and commercial law. Electives provide wide scope for further studies in areas of individual interest and allow for both specialisation and eclecticism.
Major
Structure
Students must successfully complete 80 credit points including all of the core Units listed below.
Core Units for this Major
|
200086
|
Marketing Communications
|
|
200088
|
Brand and Product Management
|
|
200087
|
Strategic Marketing Management
|
|
200094
|
International Marketing
|
|
200091
|
Business to Business Marketing
|
Qualification for the award of Bachelor of Business and Commerce with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.
Full-time
Year 1
Autumn session
|
200336
|
Business Academic Skills
|
|
200525
|
Principles of Economics
|
Choose one of
|
200052
|
Introduction to Economic Methods
|
|
200032
|
Statistics for Business
|
Spring session
|
200101
|
Accounting Information for Managers
|
|
200184
|
Introduction to Business Law
|
Year 2
Autumn session
|
200086
|
Marketing Communications
|
And two electives
Spring session
|
200088
|
Brand and Product Management
|
And two electives
Year 3
Autumn session
|
200094
|
International Marketing
|
|
200087
|
Strategic Marketing Management
|
And two electives
Spring session
Engaged Learning Unit (200096):
|
200096
|
Marketing Planning Project
|
|
200091
|
Business to Business Marketing
|
And two electives
Part-time
Year 1
Autumn session
|
200336
|
Business Academic Skills
|
Spring session
|
200184
|
Introduction to Business Law
|
Choose one of
|
200052
|
Introduction to Economic Methods
|
|
200032
|
Statistics for Business
|
Year 2
Autumn session
|
200101
|
Accounting Information for Managers
|
|
200525
|
Principles of Economics
|
Spring session
Year 3
Autumn session
|
200086
|
Marketing Communications
|
And one elective
Spring session
And one elective
Year 4
Autumn session
|
200088
|
Brand and Product Management
|
And one elective
Spring session
And one elective
Year 5
Autumn session
|
200091
|
Business to Business Marketing
|
And one elective
Spring session
|
200087
|
Strategic Marketing Management
|
And one elective
Year 6
Autumn session
Engaged Learning Unit (200096):
|
200096
|
Marketing Planning Project
|
And one elective
Spring session
|
200094
|
International Marketing
|
And one elective
SUMMER PATHWAY
Recommended Sequence Full-time
Year 1
Autumn session
|
200336
|
Business Academic Skills
|
|
200525
|
Principles of Economics
|
Choose one of
|
200052
|
Introduction to Economic Methods
|
|
200032
|
Statistics for Business
|
Spring session
|
200101
|
Accounting Information for Managers
|
|
200184
|
Introduction to Business Law
|
Summer session
|
200086
|
Marketing Communications
|
Year 2
Autumn session
|
200088
|
Brand and Product Management
|
And two electives
Spring session
|
200087
|
Strategic Marketing Management
|
And three electives
Summer session
|
200094
|
International Marketing
|
|
200091
|
Business to Business Marketing
|
Year 3
Autumn session
Engaged Learning Unit
|
200096
|
Marketing Planning Project
|
And three electives
SUMMER PATHWAY
Recommended Sequence Part-time
Year 1
Autumn session
|
200336
|
Business Academic Skills
|
Spring session
|
200525
|
Principles of Economics
|
Choose one of
|
200052
|
Introduction to Economic Methods
|
|
200032
|
Statistics for Business
|
Summer session
Year 2
Autumn session
|
200101
|
Accounting Information for Managers
|
|
200184
|
Introduction to Business Law
|
Spring session
And one elective
Summer session
|
200086
|
Marketing Communications
|
Year 3
Autumn session
And one elective
Spring session
And one elective
Summer session
|
200094
|
International Marketing
|
Year 4
Autumn session
|
200088
|
Brand and Product Management
|
And one elective
Spring session
|
200087
|
Strategic Marketing Management
|
And one elective
Summer session
|
200091
|
Business to Business Marketing
|
Year 5
Autumn session
Two electives
Spring session
Engaged Learning Unit
|
200096
|
Marketing Planning Project
|
And one elective
Major and Sub-major elective spaces
Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points).
Search for majors and sub-majors
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Students can apply for an elective major or sub-major via MySR.
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