Specialisation

Major - Marketing

Western Sydney University Major Code: M21011.1

Available to students in other Western Sydney University Courses : NO


This major is only available to students in course 2513, Bachelor of Business and Commerce, which had its last intake in January 2007.


Major Structure

Students requiring information about this major should contact the Advisor listed above.

Year 1

Autumn session

MG102A Management Foundations
200184 Introduction to Business Law

Choose one of the following units:

200101 Accounting Information for Managers
200103 Accounting Reports and Decisions

And one of the following units:

200047 Australia and the Global Economy
200046 Microeconomics

Spring session

200083 Marketing Principles
200300 Managing People at Work
200032 Statistics for Business
200084 Consumer Behaviour

Year 2

Autumn session

200085 Fundamentals of Marketing Research
200086 Marketing Communications

And two electives

Spring session

200088 Brand and Product Management
200091 Business to Business Marketing

And two electives

Year 3

Autumn session

200087 Strategic Marketing Management
200094 International Marketing

And two electives

Spring session

200090 Marketing of Services
200096 Marketing Planning Project

And two electives



Western Sydney University Copyright © 2004-2016 ABN 53 014 069 881 CRICOS Provider No: 00917K Contact Us | Disclaimer | Emergency Help |