Major - Applied Marketing Management
Western Sydney University
Major
Code:
M2001.1
Related Courses
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2739.2
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Bachelor of Business and Commerce
|
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2739.5
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Bachelor of Business and Commerce
|
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
Each of the units constituting this major is focussed upon a particular application of marketing management. The emphasis is on the development of applied skills in marketing. Students undertaking this combination of units will be equipped with skills pertinent to employment in sales and marketing in a diverse range of organisations.
Major
Structure
Students must complete the following eight units.
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200097
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Applied Marketing Research
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200093
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New Frontiers in Marketing
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Note: Students are advised to contact the Academic Course Advisor Marketing - Mr Ned Doyle, n.doyle@Western Sydney University.edu.au - if they need academic advice on choosing appropriate units