Key Program - Public Relations
Western Sydney University
Key Program
Code:
M1613PR.1
Available to students in other Western Sydney University Courses :
NO
The Public Relations major is accredited by the Public Relations Institute of Australia and the International Advertising Association. It is designed to give students valuable skills and knowledge in public relations, including consultancy, media relations, event management, issues and crisis management and campaign development. This unit set is only available to students completing the four-year Bachelor of Communication degree.
Key Program
Structure
Full-time
Year 1
Autumn session
|
101040
|
Approaches to Communication
|
|
101057
|
Writing as Communication
|
|
100706
|
Advertising: An Introduction
|
Spring session
|
100212
|
Public Relations Theory and Practice
|
|
100556
|
Introduction to Journalism
|
Year 2
Autumn session
|
101243
|
Communication Law and Ethics
|
|
101050
|
Public Opinion and the Public Sphere
|
|
101058
|
Writing for the Professions
|
And one elective
Spring session
|
101042
|
Convergence and New Media
|
|
101176
|
Public Relations Strategy
|
|
100235
|
Organisational Communication
|
And one elective
Year 3
Autumn session
|
101048
|
Political Public Relations
|
Rotated with
|
101045
|
Issues of Corporate Public Relations
|
And one elective
Spring session
|
101053
|
Researching Media Audiences
|
|
101049
|
Public Relations Campaigns
|
And one elective
Professional Strand
Year 4
Autumn session
|
100938
|
Communication and Creative Industries
|
And one elective
Spring session
|
101172
|
Communication and Design Reflective Exegesis
|
And one elective
1H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
2H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
Embedded Honours Program
Year 4
Autumn session
|
101416
|
Creativity: Theory and Practice
|
|
101417
|
Project Seminar and Proposal
|
Spring Session