Key Program - Advertising
Western Sydney University
Key Program
Code:
M1613ADV.1
Available to students in other Western Sydney University Courses :
NO
Advertising is recognised by the International Advertising Association. Students who complete the Advertising major plus 200094 - International Marketing, as an elective, will be eligible to be awarded an International Advertising Association Diploma in Marketing Communications. This unit set is only available to students completing the four-year Bachelor of Communication degree.
Key Program
Structure
Full-time
Year 1
Autumn session
|
101040
|
Approaches to Communication
|
|
101057
|
Writing as Communication
|
|
100706
|
Advertising: An Introduction
|
Spring session
|
100212
|
Public Relations Theory and Practice
|
|
100556
|
Introduction to Journalism
|
Year 2
Autumn session
|
101243
|
Communication Law and Ethics
|
Choose one of
And one elective
Spring session
Choose one of:
And one elective
Year 3
Autumn session
|
101058
|
Writing for the Professions
|
And one elective
Spring session
|
101053
|
Researching Media Audiences
|
And one elective
Professional Strand
Year 4
Autumn session
|
100938
|
Communication and Creative Industries
|
And one elective
Spring session
|
101172
|
Communication and Design Reflective Exegesis
|
And one elective
1H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
2H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
Embedded Honours Program
Year 4
Autumn session
|
101416
|
Creativity: Theory and Practice
|
|
101417
|
Project Seminar and Proposal
|
Spring Session