Major - Advertising
Western Sydney University
Major
Code:
M1121.1
Related Courses
|
1696.4
|
Bachelor of Communication
|
|
1707.3
|
Bachelor of Communication/Bachelor of International Studies
|
|
1707.4
|
Bachelor of Communication/Bachelor of International Studies
|
|
1736.2
|
Bachelor of Communication (Dean's Scholars)
|
|
1819.2
|
Bachelor of Communication/Bachelor of Business
|
|
1819.3
|
Bachelor of Communication/Bachelor of Business
|
|
1838.1
|
Bachelor of Creative Industries
|
|
1838.2
|
Bachelor of Creative Industries
|
|
1839.1
|
Bachelor of Design/Bachelor of Creative Industries
|
|
1839.2
|
Bachelor of Design/Bachelor of Creative Industries
|
|
1840.1
|
Bachelor of Communication/Bachelor of Creative Industries
|
|
1840.2
|
Bachelor of Communication/Bachelor of Creative Industries
|
|
1841.1
|
Bachelor of Music/Bachelor of Creative Industries
|
|
1841.2
|
Bachelor of Music/Bachelor of Creative Industries
|
|
1842.1
|
Bachelor of Arts/Bachelor of Creative Industries
|
|
1842.2
|
Bachelor of Arts/Bachelor of Creative Industries
|
|
2752.5
|
Bachelor of Communication/Bachelor of Laws
|
|
2752.6
|
Bachelor of Communication/Bachelor of Laws
|
|
2786.2
|
Bachelor of Business
|
|
2786.3
|
Bachelor of Business
|
|
6007.1
|
Diploma in Communication/Bachelor of Communication
|
|
6007.2
|
Diploma in Communication/Bachelor of Communication
|
|
6007.3
|
Diploma in Communication/Bachelor of Communication
|
|
6009.1
|
Diploma in Communication/Bachelor of Creative Industries
|
|
6009.2
|
Diploma in Communication/Bachelor of Creative Industries
|
|
6037.1
|
Diploma in Business/Bachelor of Business
|
|
6037.2
|
Diploma in Business/Bachelor of Business
|
|
6037.3
|
Diploma in Business/Bachelor of Business
|
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.
Major
Structure
Bachelor of Business Students
Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.
Creative Industries Students
Creative Industries students must first complete their Introduction to major unit, as part of the core requirements of the course, prior to enrolling in this major.
|
100706
|
Advertising: An Introduction
|
.
Students must complete 80 credit points as follows
Level 2
|
101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
Level 3
Choose one of
Bachelor of Business students
Students must complete 80 credit points as follows
Level 1
|
100706
|
Advertising: An Introduction
|
Level 2
|
101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
Level 3
Equivalent Alternate units
The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.
102055 - Communication Campaigns