Major - Advertising
Western Sydney University
Major
Code:
M1064.1
Related Courses
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1696.3
|
Bachelor of Communication
|
|
1707.2
|
Bachelor of Communication/Bachelor of International Studies
|
|
1785.1
|
Bachelor of Communication/Bachelor of Business and Commerce
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.
Major
Structure
Note: Students in the Bachelor of Business complete the structure under the heading Bachelor of Business below.
Students must complete 80 credit points as follows
Level 2
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101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
Level 3
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102055
|
Communication Campaigns
|
|
102058
|
Digital and Social Media Communications
|
.
Bachelor of Business students
Students must complete 80 credit points as follows
Level 1
|
100706
|
Advertising: An Introduction
|
Level 2
|
101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
Level 3
|
102055
|
Communication Campaigns
|
|
102058
|
Digital and Social Media Communications
|