Specialisation

Major - Public Relations

Western Sydney University Major Code: M1045.1

Available to students in other Western Sydney University Courses : NO

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The Public Relations major of the B. Communication covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA).

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Major Structure

Full-time

Year 1

Autumn session

101040

Approaches to Communication

101057

Writing as Communication

101055

Screen Media

100706

Advertising: An Introduction

Spring session

100947

Design Thinking

101041

Communication Research

100212

Public Relations Theory and Practice

100556

Introduction to Journalism

Year 2

Autumn session

101243

Communication Law and Ethics

101829

Public Relations Tactics

101058

Writing for the Professions

And one elective

Spring session

101720

New Media Contexts

101176

Public Relations Strategy

100235

Organisational Communication

And one elective

Year 3

Autumn session

101719

Media Analysis

101043

Events Promotion

Choose one of the following units (rotated each year)

101718

Issues, Risk and Crisis Communication

101048

Political Public Relations

Please note unit 101048.3 is not available in 2013. Students should take the equivalent unit 102016:

102016

Public Affairs and Advocacy

And one elective

Spring session

101053

Researching Media Audiences

101049

Public Relations Campaigns

101173

Internship

And one elective