Major - Advertising
Western Sydney University
Major
Code:
M1044.1
Available to students in other Western Sydney University Courses :
NO
The Advertising major of the B. Communication gives students a thorough grounding in general principles of communication as well as practical skills in advertising through internship placements and project-based learning. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.
Major
Structure
Full-time
Year 1
Autumn session
|
101040
|
Approaches to Communication
|
|
101057
|
Writing as Communication
|
|
100706
|
Advertising: An Introduction
|
Spring session
|
100212
|
Public Relations Theory and Practice
|
|
100556
|
Introduction to Journalism
|
Year 2
Autumn session
|
101243
|
Communication Law and Ethics
|
And one elective
Spring session
And one elective
Year 3
Autumn session
|
101058
|
Writing for the Professions
|
|
101828
|
Advertising: Digital Media
|
And one elective
Spring session
|
101053
|
Researching Media Audiences
|
And one elective