Key Program - Marketing
Western Sydney University
Key Program
Code:
KP2016.1
Related Courses
|
2754.3
|
Bachelor of Business and Commerce (Advanced Business Leadership)
|
This unit set is for administrative purposes only, to advise course structure information. Students do not enrol in this unit set.
Key Program
Structure
Students in the Bachelor of Business and Commerce (Advanced Business Leadership) (Marketing) will complete the following course structure.
Full-time
Year 1
Autumn session
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200336
|
Business Academic Skills
|
|
200525
|
Principles of Economics
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Choose one of
|
200032
|
Statistics for Business
|
|
200052
|
Introduction to Economic Methods
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(Note: unit 200032 Statistics for Business is the preferred unit for this major)
Spring session
|
200101
|
Accounting Information for Managers
|
|
200184
|
Introduction to Business Law
|
Year 2
Autumn session
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200086
|
Marketing Communications
|
|
200572
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Advanced Business Seminars
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And one elective
Spring session
|
200088
|
Brand and Product Management
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And one elective
Year 3
Autumn session
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200087
|
Strategic Marketing Management
|
|
200094
|
International Marketing
|
|
200574
|
Frontiers of Business Theory and Analysis
|
And one elective
Spring session
|
200091
|
Business to Business Marketing
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|
200096
|
Marketing Planning Project
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And one elective