Master of Business (Marketing)

Approved Abbreviation: MBus(Mkt)

Western Sydney University Course Code: 2698.9

AQF Level: 9

CRICOS Code: 031632M

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is Quarter 3, 2017 or later.

Commencement Year 2016 (Quarter 3) - 2017 (Quarter 2) - 2698.8 Master of Business (Marketing)

Commencement Year 2015 (Quarter 4) and 2016 (Quarters 1 and 2) - 2698.7 Master of Business (Marketing)

Commencement Year 2014 - 2698.5 Master of Business (Marketing)

Commencement Years Spring 2010 to 2013 - 2698.4 Master of Business (Marketing)

In an age of expanding communication networks, marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills. Many organisations are now seeking graduates who are highly qualified, multi-skilled and adaptable – people who are able to work across a range of projects, with an understanding of consumer, organisational and marketing needs. The Master of Business (Marketing) is a specialised postgraduate coursework degree designed to prepare graduates for professional roles and managerial positions across the marketing spectrum.

Study Mode
One year full-time or two years part-time.


Applicants must have successfully completed a graduate certificate, or higher, in a business discipline;


Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of two (2) years full-time equivalent managerial/professional work experience in roles facilitating an organisation’s goals or strategic planning, directing a part of a business, managing the marketing environment, developing marketing resources across organisation units and divisions, strategic brand management, marketing or business research analysis, event management, advertising management, public relations consulting or management, or in other such related roles;


Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of five (5) years work experience in marketing management, developing marketing resources across organisation units and divisions, brand portfolio management and strategy, business research analysis, advertising management, public relations consulting, event management or in other such related roles.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC). Use the links below to apply via UAC or Western Sydney University. Applications made directly to Western Sydney do not have an application fee.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

International applicants must apply directly to Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 80 credit points which include six core units, one alternate and a choice of a capstone unit worth 10 credit points.

Core Units

200822Applied Marketing Solutions
200832Business Marketing
200823Buyer Behaviour
200851Innovation for New Markets
200824Integrated Brand Management
200834Strategic Marketing for Managers

Choose one of

200769Business Internship
200280Masters Project

Alternate Units

Choose one of the following alternate units

200853Creating Sustainable Organisations
200844Event Management
200852Innovation, Creativity and Foresight
200840Strategic Marketing for Hospitality and Tourism

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