Course

Bachelor of Communication/Bachelor of Business and Commerce

Approved Abbreviation: BComm/BBC

Western Sydney University Course Code: 1785.1

AQF Level: 7

CRICOS Code: 088184D

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement Year for this course is 2015 or later.

The Bachelor of Communication / Bachelor of Business and Commerce encompasses a range of studies in the fields of communication, media and business including specialised studies in the major fields of Advertising or Public Relations, combined with the business disciplines of Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media and business world, including a good understanding of basic business issues complemented by a high level of knowledge relevant to the specific discipline. Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Students complete a capstone unit in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

Students who complete this course will receive two testamurs:

Bachelor of Communication (Advertising or Public Relations)

Bachelor of Business and Commerce (Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management)

Director of Academic Program - Jacki Montgomery

Study Mode
Four years full-time or eight years part-time.

Accreditation
Major MT2011 - Applied Finance is accredited with the Financial Services Institute of Australasia (Finsia). Major MT2012 - Human Resource Management is accredited with the Australian Human Resources Institute (AHRI). Major MT2006 - Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI). The Bachelor of Communication is accredited by professional organisations including the Public Relations Institute of Australia (PRIA); and the Media Federation of Australia (MFA).

Admission

Students are admitted on the basis of their ATAR score, Year 12 HSC (or equivalent); or completed a Diploma of Business at Western Sydney University, The College.or completed a relevant TAFE award.

Eligibility for admission to the Bachelor of Communication/Bachelor of Business and Commerce is based on the following minimum requirements:

Assumed Knowledge: Mathematics and any two units of English. Students unable to demonstrate sufficient levels of achievement in mathematics will be required to take an additional unit to increase their mathematical aptitude.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

http://www.uac.edu.au/

International applicants must apply directly to Western Sydney University via the International Office.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 320 credit points including the units listed in the recommended sequence below.

Students who complete this award will graduate with a Bachelor of Communication and a Bachelor of Business and Commerce and will receive two testamurs. Students complete 160cp of Bachelor of Communication units (which includes a Major in Advertising or Public Relations) and 160 cp of Bachelor of Business Commerce units (which includes a Major in Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management).

Students must complete a minimum of 60 credit points at Level 3.

Recommended Sequence

Year 1

Autumn Session

101920

Writing Ecologies

100212

Public Relations Theory and Practice

200336

Business Academic Skills

200083

Marketing Principles