School Of BusinessFundamentals of Marketing Analytics (WSTC)Western Sydney University Unit Code: 700331.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
201085 Fundamentals of Marketing Analytics
Prerequisite
Students enrolled in 7102 Diploma in Business Extended must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
Corequisite
700001 Marketing Principles (WSTC)
Unit Enrolment Restrictions
Students must be enrolled in 6037 Diploma in Business/Bachelor of Business, 7100 Diploma in Business Fast Track, 7102 Diploma in Business Extended or 7177 Diploma in Business.
About this Unit
The unit introduces students to the core concepts associated with business analytics in general, and marketing analytics in particular. The unit aims to provide students foundational knowledge of the range of marketing problems for which business analytics can facilitate solutions. In doing so, the unit focuses on developing an understanding of the nature and tools of analytics as they may apply to key elements of marketing strategy frameworks from a largely non-mathematical/non-statistical perspective.
Special Requirements - Essential Equipment
A computer and internet access.
Courses| 6037.3 | Diploma in Business/Bachelor of Business | CURRENT |
| 7100.2 | Diploma in Business Fast Track | CURRENT |
| 7102.5 | Diploma in Business Extended | CURRENT |
| 7177.2 | Diploma in Business | CURRENT |
Specialisations
| A7314.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7315.1 | WSTC Business Extended International Students | CURRENT |
| A7316.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |