School Of BusinessConsumer Behaviour (WSTC)Western Sydney University Unit Code: 700027.3
Discipline: MARKETING
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
200084 - Consumer Behaviour
Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
About this Unit
A focus on the consumer is critical in marketing philosophy. Effective marketing strategies are necessarily formulated as a result of the understanding of basic consumer behaviour. The aim of the unit Consumer Behaviour is to introduce students to consumer behaviour as a critical component in marketing philosophy, and fundamental to the development of effective marketing strategies. This unit applies concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications theory to a consumer context. Students will learn to apply such concepts, theories and models through a range of individual and collaborative means using a blended learning design that draws on current and future consumer trends in various market places.
Courses| 6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.2 | Diploma in Business/Bachelor of Business | CONTINUING |
| 7098.1 | Diploma in Business | CONTINUING |
| 7100.1 | Diploma in Business Fast Track | CONTINUING |
| 7102.1 | Diploma in Business Extended | CONTINUING |
| 7102.2 | Diploma in Business Extended | CONTINUING |
| 7102.3 | Diploma in Business Extended | CONTINUING |
| 7102.4 | Diploma in Business Extended | CONTINUING |
| 7177.1 | Diploma in Business | CONTINUING |
Specialisations
| A7045.1 | WSTC Business Extended Local Recent School Leavers | CONTINUING |
| A7046.1 | WSTC Business Extended International Students | CONTINUING |
| A7047.1 | WSTC Business Extended Non-Credentialed Applicants | CONTINUING |
| A7097.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7098.1 | WSTC Business Extended International Students | CURRENT |
| A7099.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |
| A7293.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7294.1 | WSTC Business Extended International Students | CURRENT |
| A7295.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |