School Of Computer, Data And Mathematical Sciences

Incubator 3: Product DevelopmentWestern Sydney University Unit Code: 301168.2

Discipline: MARKETING

Student Contribution Band: 4

Level: 2

Credit Points: 10

Unit Enrolment Restrictions
Students must be enrolled in course 3746 Bachelor of Entrepreneurship (Games Design and Simulation) or 3747 Bachelor of Entrepreneurship.

About this Unit
A creative spark or innovative idea is not enough to succeed as a start-up organisation. A new idea behind a product or a service needs to be first verified to understand the business opportunities out there. Then the identified opportunities need to be adjusted to formalise in a business concept. This unit aims to guide students through that process of converting the creative or innovative idea into the development of a product or service as a sound business concept. This objective is driven through teams of students advancing with their practical projects and along the way learning about a number of theoretical topics such as: prototyping, user testing, etc. The unit will be delivered through a number of modules. As a vital part of the unit, students are expected to engage and work in “start-up co-working space” on a regular basis. At the successful completion of this unit, students would have converted the innovative idea into a business product or service.

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