School Of Computing, Engineering And MathematicsDesign Management 1: Product Design AuditWestern Sydney University Unit Code: 300012.3
Discipline: OTHER ENGINEERING AND RELATED TECHNOLOGIES
Student Contribution Band: 2
Level: 2
Credit Points: 10
Equivalent Units
10884 - Design Management 1: Corporate Image
About this Unit
From 2016 this unit will be replaced by 301093 Design Management 1: Process and Manufacturing. Design Management 1 focuses on the development of the product / service audit process and study of a firm's corporate image, identity, brand, and products as perceived by the target groups it aims to reach.
Students will study the approach taken to develop a strategic design management plan that guides the way a firm presents itself to its target audience and differentiates itself against its competition in the targeted markets. Foundation design principles involving the evaluation of two-dimensional and three-dimensional design are explored through a series of firm-level case studies of firms with prominent and commercially successful design management strategies.
Courses| 3502.7 | Bachelor of Design and Technology | CONTINUING |
| 3503.4 | Bachelor of Industrial Design | CONTINUING |
| 3503.6 | Bachelor of Industrial Design | CONTINUING |
| 3503.7 | Bachelor of Industrial Design | CONTINUING |
Specialisations
| M3075.1 | Innovation Design Management | CONTINUING |
| M3077.1 | International Design Management | CONTINUING |
| M3087.1 | Innovation Design Management | CONTINUING |
| M3503IDM.1 | Innovation Design Management | CONTINUING |
| M3503INTDM.1 | International Design Management | CONTINUING |
| S3502DM.1 | Design Management | CONTINUING |
| SM3061.1 | Design Management | CONTINUING |