Unit

School Of Business

Marketing and Digital CommunicationsWestern Sydney University Unit Code: 201086.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Students should have foundation knowledge in marketing principles and customer experience

Equivalent Units
200086 - Marketing Communications

Prerequisite
200083 Marketing Principles

About this Unit
The evolving role of digital technologies and digital media has changed how marketers effectively manage a communication campaign in the digital age. This unit offers insights into marketing communication strategies that can effectively reach tech savvy audiences. The principles taught in this unit will provide a strong understanding of the communication process and help utilise the marketing communications mix (advertising, sales promotions, personal selling, sponsorship marketing, public relations, and direct marketing) more effectively. Students completing this unit will be able to build and manage marketing and digital communication campaigns.

Special Requirements - Essential Equipment
A computer and internet access

Courses

1818.4	Bachelor of Arts/Bachelor of Business	CURRENT
1819.3	Bachelor of Communication/Bachelor of Business	CURRENT
1820.2	Bachelor of International Studies/Bachelor of Business	CURRENT
2786.3	Bachelor of Business	CURRENT
2787.2	Bachelor of Business (Advanced Business Leadership)	SUSPENDED
2788.3	Bachelor of Business/Bachelor of Laws	CONTINUING
3728.3	Bachelor of Engineering (Honours)/Bachelor of Business	CONTINUING
3728.4	Bachelor of Engineering (Honours)/Bachelor of Business	CURRENT
3737.2	Bachelor of Information and Communications Technology/Bachelor of Business	CURRENT
3744.2	Bachelor of Information Systems/Bachelor of Business	CURRENT
3745.2	Bachelor of Information Systems Advanced/Bachelor of Business	CURRENT
4748.4	Bachelor of Science/Bachelor of Business	CURRENT
6037.3	Diploma in Business/Bachelor of Business	CURRENT

Specialisations

MT2040.1

Marketing

CURRENT