School Of Business

Digital MarketingWestern Sydney University Unit Code: 201026.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Assumed Knowledge
An understanding of marketing theory and relevant principles is assumed.

Equivalent Units
200834 - Strategic Marketing for Managers

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.

About this Unit
In the last decade or so, marketing has moved from traditional practice to the digital realm where technology now drives many decisions in marketing strategy. It is now even more important that all types of organisations are able to deliver the right message, to the right people, at the right time. Digital marketing is often closely linked to the internet as the primary channel of contact and where success is measured via mobile and social media marketing. This unit will teach students the principles of digital marketing so they understand the key frameworks of digital marketing technology and are able to apply marketing strategies to target tech savvy consumers.

Special Requirements - Essential Equipment
Prescribed text, stationery, access to computer, Internet and Library.

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