Unit

School Of Business

Export Strategy and ApplicationsWestern Sydney University Unit Code: 200589.3

Discipline: INTERNATIONAL BUSINESS

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Principles of international business including the dynamics of foreign business markets, international marketing and research methods, comparative global economics, international corporate finance and strategy. The basics of economics, accounting, law, statistics and business communications are also assumed.

Prerequisite
200591 Introduction to International Business

About this Unit
Australia’s export opportunities have yet to be fully realised. In other words, of all the firms that could be considered as having an export potential, only a very small percentage of them actually do (export). This unit teaches students about the management perspectives and the operational requirements needed for a successful export initiative. Specific topics include strategic intent, capability assessment, information gathering, export entry models evaluation, market mix factors, risk management, export finance, logistics and sales management. The overriding aim of the unit is to enable students to be confident in working in an international business environment and to seek out and undertake management and operational tasks necessary to the global development of the firm.

Courses
1655.8Bachelor of Arts (Dean's Scholars)CONTINUING
1655.9Bachelor of Arts (Dean's Scholars)CURRENT
1706.3Bachelor of ArtsCONTINUING
1706.4Bachelor of ArtsCURRENT
1808.2Bachelor of Arts/Bachelor of Social ScienceCONTINUING
1808.3Bachelor of Arts/Bachelor of Social ScienceCURRENT
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
3654.3Bachelor of Information and Communications Technology/Bachelor of ArtsCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3763.2Bachelor of Science/Bachelor of ArtsCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6005.1Diploma in Arts/Bachelor of ArtsCONTINUING
6005.2Diploma in Arts/Bachelor of ArtsCONTINUING
6005.3Diploma in Arts/Bachelor of ArtsCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
M2003.1International BusinessCONTINUING
M2513.1Global BusinessCURRENT
MT2004.1International BusinessCONTINUING
MT2015.1International BusinessCONTINUING
MT2025.1International BusinessCURRENT



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