Unit

School Of Business

Managing Service and ExperienceWestern Sydney University Unit Code: 200273.5

Discipline: BUSINESS MANAGEMENT

Student Contribution Band: 3

Level: 3

Credit Points: 10

Equivalent Units
200564 - Introduction to Sport Management, 400319 - Sport Management 1

About this Unit
As service provision becomes increasingly important across a number of industries, some firms are moving beyond the idea of providing a service to providing a total customer experience. Managing Service and Experience introduces students to the exciting concepts of management in the service and experience economy. The unit examines the development of the experience economy and the specialist skills required to manage commercial organisations in the emerging experience economy. Key areas which are covered include: the experience economy, the characteristics of service, service development, service evaluation and service improvement.

Courses
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
6037.1Diploma in Business/Bachelor of BusinessCONTINUING

Specialisations

KP2006.1Hospitality ManagementCONTINUING
KP2008.1Sport ManagementCONTINUING
KP2013.1Hospitality ManagementCONTINUING
KP2018.1Sport ManagementCONTINUING
KT2008.1Hospitality ManagementCONTINUING
KT2018.1Sport ManagementCONTINUING
KT2021.1Hospitality ManagementCONTINUING
KT2022.1Sport ManagementCONTINUING
MT2002.1Hospitality ManagementCONTINUING
MT2008.1Sport ManagementCONTINUING
MT2023.1Hospitality ManagementCONTINUING
MT2029.1Sport ManagementCONTINUING
SM2029.1Hospitality Event ExperienceCONTINUING
SM2033.1Event Management ExperienceCONTINUING



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