School Of ManagementInnovation and Product DevelopmentWestern Sydney University Unit Code: 200163.1
Discipline: BUSINESS MANAGEMENT
Student Contribution Band: 3
Level: 2
Credit Points: 10
Assumed Knowledge
Assumed understanding of business management fundamentals in the context of an enterprise's competitive activities in the marketplace.
About this Unit
Innovation is an imperative for the competitiveness of enterprises. This unit gives students an understanding of innovation and product development as management processes within an enterprise that provide impetus for their continuing competitiveness. Studies have shown that the development of new products has a greater leverage on a company's profits than any other growth strategy, including acquisition. This unit also gives students insight into how the process of innovation can be enhanced within enterprises. It also examines various processes adopted by enterprises for undertaking new product development, and how product development can be a means of achieving growth for a firm.
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Specialisations