Unit

School Of Business

Strategic Marketing ManagementWestern Sydney University Unit Code: 200087.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
It is assumed that students have knowledge of basic marketing concepts, theories and frameworks in customer experience, marketing communications and consumer insights.

Prerequisite
200083 Marketing Principles

About this Unit
Customer-centric marketing strategies are vital to capturing competitive advantage and sustaining business success. This unit explores the core concepts and tools of contemporary strategic marketing management. The unit focuses on the skills and framework to develop and manage an integrated marketing strategy that creates value for customers and generates growth for the firm in both online and offline environments. Using a marketing simulation, the unit provides the students the opportunity to make a series of complex, real-world marketing decisions in a competitive environment.

Courses
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsSUSPENDED
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3769.2Bachelor of Data ScienceCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2006.1MarketingCONTINUING
MT2027.1MarketingCONTINUING
MT2040.1MarketingCURRENT
SM2018.1MarketingCONTINUING
SM2060.1MarketingCURRENT



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