School Of Humanities And Communication Arts

Graphic Design: Understanding the PrinciplesWestern Sydney University Unit Code: 102261.2


Student Contribution Band: 2

Level: 1

Credit Points: 20

Equivalent Units
700193 - Graphic Design: Understanding the Principles (WSTC)

Incompatible Units
101540 Introduction to Typography; 101019 Digital Design Production

About this Unit
This unit introduces students to the fundamental principles of visual language and graphic design practice. Through a series of workshops, exercises and project briefs, students will learn how elements such as colour, composition, text, typography and image can be used to communicate meaning in a variety of contexts. Through the project briefs students will begin to develop their awareness of graphic design as a problem solving activity and apply their understanding of the design process in relation to research skills, idea generation, reflective practice, and both written and verbal communication skills. Students will learn the importance of prototyping, developing and refining their ideas through practice, and aspects of the digital print production process will also be introduced. Students will be introduced to design software packages and to support the ongoing development of their digital media skills they will be provided with access to resources for independent online learning.

Special Requirements - Essential Equipment
Students are expected to have a basic kit of graphic design "tools". Pencils (HB, 2B, 3B), eraser, ruler, scissors and paper glue. In addition students will require some form of digital storage device - USB or external hard drive.

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