School Of Humanities And Communication ArtsDigital and Social Media CommunicationsWestern Sydney University Unit Code: 102058.2
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 3
Credit Points: 20
Equivalent Units
101942 - Digital and Social Media Communication, 101828 - Advertising: Digital Media
Prerequisite
100706 Advertising: An Introduction OR 100212 Public Relations Theory and Practice AND 102056 Communication Strategies
Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1
About this Unit
From 2017 this unit replaced by 102518 - Digital Communication. This unit covers the theory and practice of using social/digital media (SDM) for marketing and promotion in a variety of business, advertising and public relations agency contexts. It provides an introduction to the areas of strategy, creative writing and media planning for SDM. It examines trends and issues surrounding the usage of SDM and application and
development of practical and tactical tools. Case studies and examples are used to
demonstrate best practices. Students develop a major project where they demonstrate
appropriate and professional usage of SDM strategies and tactics in a specific
communications field context of advertising or public relations.
Courses| 1696.3 | Bachelor of Communication | CONTINUING |
| 1707.2 | Bachelor of Communication/Bachelor of International Studies | CONTINUING |
| 1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
| 1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
| 2752.2 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.3 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.4 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.5 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
Specialisations