School Of Humanities And Communication Arts

Communication CampaignsWestern Sydney University Unit Code: 102055.2


Student Contribution Band: 1

Level: 3

Credit Points: 10

Equivalent Units
101035 - Advertising: Campaign, 101049 - Public Relations Campaigns

102056 Communication Strategies AND 101034 Advertising: Media OR 101940 Events Management

About this Unit
In 2019 this unit replaced by 102730 - Advertising Campaigns. Students will learn about key aspects of the communication management process. This unit provides the opportunity to link and apply theoretical understanding with writing, planning and presentation skills gained during the degree, in response to a client brief. The real life situation allows students to demonstrate their capacity for problem analysis and to develop appropriate and timely program solutions. They are required to work within a limited budget and to realistic industry timelines. The end product is a campaign they can include in their portfolio. Assignments enable students to demonstrate their capacity to develop a campaign and prepare themselves for a communication position, either in an in-house or consultancy role.

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