Unit

School Of Humanities And Communication Arts

Visual StorytellingWestern Sydney University Unit Code: 101921.1

Discipline: GRAPHIC DESIGN STUDIES

Student Contribution Band: 2

Level: 1

Credit Points: 10

Assumed Knowledge
Basic written English skills

Equivalent Units
10878 - Design Principles 2D/3D, 100947 - Design Thinking, 700183 - Visual Storytelling (WSTC)

About this Unit
Visual storytelling is increasingly being used in a variety of contexts including websites, magazines, advertising, business and public affairs, exhibitions and events and television, often working across a number of platforms at the same time as requiring responsive design approaches for a diversity of viewing experiences. With access to increasing amounts and types of data, professional communicators need to be able to extract meaning to connect with a variety of different audiences in creative, dynamic, and emotional ways. This Unit introduces students to story archetypes, structure and flow. It encourages metaphorical and anagogical storytelling using appropriation making reference to genre and research. This practical unit explores a range of traditional hands-on techniques and digital software commonly used across the communications sector. Students are encouraged to explore and develop their own mark and image making skills aimed at specific target audiences and communication contexts.

Courses
1571.10Bachelor of Design (Visual Communication)CURRENT
1571.9Bachelor of Design (Visual Communication)CONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1737.2Bachelor of Design - Visual Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1791.2Bachelor of Screen Media (Arts and Production)CONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
1843.1Bachelor of Graphic Design (Pathway to Teaching Secondary)CONTINUING
1843.2Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
3746.1Bachelor of Entrepreneurship (Games Design and Simulation)CONTINUING
3746.2Bachelor of Entrepreneurship (Games Design and Simulation)CURRENT
3769.1Bachelor of Data ScienceCONTINUING
3769.2Bachelor of Data ScienceCURRENT
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT

Specialisations

M1109.1Digital CulturesCURRENT
MT3011.1Game DesignCONTINUING
SM1117.1Digital CulturesCURRENT
SM3102.1Advanced Game DesignCURRENT



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