School Of Humanities And Communication Arts

Photomedia: Fashion and IdentityWestern Sydney University Unit Code: 100941.5


Student Contribution Band: 2

Level: 3

Credit Points: 10

Equivalent Units
100780 - Fashion, Style and Identity, 10958 - Photomedia 2: Fabrication

102268 Photomedia: Photographic Practice

Unit Enrolment Restrictions
Students must be enrolled in course 1571 Bachelor of Design (Visual Communication), 1737 Bachelor of Design - Visual Communication (Dean’s Scholars) or 1843 Bachelor of Graphic Design (Pathway to Teaching Secondary). Students from other degrees must be enrolled in the Graphic Design major or sub-major in order to enrol into this unit. Specialist photography facilities with limited space, equipment and limited specialist technical support preclude students who have not completed the pre-requisite units from taking this unit as an elective.

About this Unit
This unit explores issues of identity through photographic practice as used in Fashion Photography. Fashion is a universal form of self-expression, making it the communication strategy most employed to express identity based on material and non-material cultures. The role of photography in the creation of iconic and culturally referential images in both commercial and editorial work will be researched, analysed and interpreted in order to place the student's work in context. It provides students with capacity building through an advanced experience with studio lighting, digital effects for fashion based image making and experience with location and studio photography and of professional photography as it is used in fashion publications.

1571.10Bachelor of Design (Visual Communication)CURRENT
1571.9Bachelor of Design (Visual Communication)CONTINUING
1737.2Bachelor of Design - Visual Communication (Dean's Scholars)CURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
1843.1Bachelor of Graphic Design (Pathway to Teaching Secondary)CONTINUING
1843.2Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT
3729.4Bachelor of Design and TechnologyCURRENT
3730.4Bachelor of Industrial DesignCURRENT
3731.4Bachelor of Industrial Design (Honours)CURRENT
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6013.1Diploma in Design/Bachelor of Graphic Design (Pathway to Teaching Secondary)CONTINUING
6013.2Diploma in Design/Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT


M1116.1Graphic DesignCURRENT
SM1118.1Graphic DesignCURRENT

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