School Of Humanities And Communication ArtsAdvertising: StrategyWestern Sydney University Unit Code: 100215.3
Discipline: COMMUNICATION AND MEDIA STUDIES NEC
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Basic understanding of the key areas of advertising and the steps in the advertising process, i.e. research, strategy, creative (copywriting & art direction), production, account service, media planning and marketing communication.
Prerequisite
100706 Advertising: An Introduction
About this Unit
In 2013, this unit replaced by 102056 - Communication Strategies. Advertising: Strategy is a dynamic practice-oriented unit designed to teach students how to interrogate and analyse clients, brands, products, markets, and audiences, in order to develop effective advertising strategies. Through discussion topics and project-based work, students will gain an understanding of the importance of brand personality and positioning, 'selling' propositions, and how to write an advertising brief capable of generating successful campaigns.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations